Alexa Kanchuk
akanchuk@gmail.com
(902) 717-4420

Education

Certificate of Digital Media • 2020 – Present • NSCAD; Halifax, NS
Business Administration – Marketing Concentration • 2017 – 2019 • NSCC Ivany Campus; Dartmouth, NS
Bachelor of Arts – French and Psychology • 2013 – 2017 • St. Mary’s University; Halifax, NS
Groupe Pont (French Immersion) • 2012 – 2013 • Université de Moncton; Moncton, NB
Music Arts • 2010 – 2012 • NSCC Waterfront Campus; Dartmouth, NS

Experience and Skills

The Synergy Effect; Dartmouth, NS
Digital Marketer – (2020 – Present)
• Managing paid digital advertising accounts for eCommerce
• Email & social media marketing
•Working in conjunction with Brand Manager to elevate eCommerce brand

Maritime Fuels; Dartmouth, NS
Marketing Coordinator – (2019 – 2020)
• Designing and publishing various advertisements for print/digital
• Social Media Management
• Managing website (HTML/CSS) and search engine optimization (GMB/GSC/GA)


VERB Interactive; Halifax, NS
Search Engine Optimization Coordinator – (2019 – 2019)
• Performed keyword and competitor research, reporting on findings and identifying areas for improvement
• Applied on-page optimization of web content
• Applied meta tag, meta description, and image alt attribute writing

Caleres Inc.; Dartmouth, NS
Senior Part-Time Manager / Sales Associate – (2017 – 2019)
• Sold company product as well as upselling accessories to customers
• Opened and closed store by ensuring store was prepared and cash was counted
• Handled point of sale system and cash (approximately $1500 per day)

Aramark Canada Ltd.; Halifax, NS
Event Caterer (2016 – 2017)
• Provided event support and customer service during business conferences
• Maintained an organized and sanitary workplace according to current Health and Safety standards

Department of Modern Languages, St. Mary’s University; Halifax, NS
Language Lab Monitor (2015 Academic Year)
• Worked with learners to determine their individual learning style while providing feedback on coursework

Libraire Acadienne – Université de Moncton; Moncton, NB
Commis de Bureau (2012 – 2013)
• Managed a retail store in a primarily French environment
• Provided general office support in a French workplace

Volunteer Experience

WordPress Halifax Meetup – Halifax, NS
Speaker & Organizer (January 2020 – Present)
• Spoke on Search Engine Optimization
• Planned and organized all subsequent meetings
• Meetings focused on WordPress topics/digital marketing

Digital Marketing Webinars with Imperial Oil & Digital Marketing 123
Presenter & Co-leader (January 2020 – May 2020)
• Co-led webinars broadcast across the Imperial Oil network (North America)
• Spoke on multiple topics in Digital Marketing (SEO, SEM, Social Media etc.)

Certifications

WHMIS
OH&S
Emergency First Aid & CPR
Peer Mentorship Training
Google Analytics Certificates
• Google Analytics for Beginners
• Advanced Google Analytics
• Google Analytics for Power Users
• Google Analytics 360
Google: Fundamentals of Digital Marketing
Google Tag Manager
Google Ads (Adwords) Essential Training
SEO Tutorial for Beginners
SEO Training Course by Moz
Advertising on Facebook
Advertising on Facebook: Advanced