Alexa Kanchuk
akanchuk@gmail.com
(902) 717-4420

Education


Business Administration – Marketing Concentration • 2017 – 2019 • NSCC Ivany Campus; Dartmouth, NS
Bachelor of Arts – French and Psychology • 2013 – 2017 • St. Mary’s University; Halifax, NS
Groupe Pont (French Immersion) • 2012 – 2013 • Université de Moncton; Moncton, NB
Music Arts • 2010 – 2012 • NSCC Waterfront Campus; Dartmouth, NS

Experience and Skills

Hum@nMedia; Dartmouth, NS
Digital Consultant – (2020 – Present)
• Completing on-page SEO
• Optimizing website to meet with current web standards

Atrium Home Furnishing Centre; Dartmouth, NS
Digital Marketing Strategist – (2020 – Present)
• Managing marking/advertising for 4 individual brands
• Social Media Management & Paid Advertising
• Website management/development

Maritime Fuels; Dartmouth, NS
Marketing Coordinator – (2019 – 2020)
• Designing and publishing various advertisements for print/digital
• Social Media Management
• Managing website (HTML/CSS) and search engine optimization (GMB/GSC/GA)


VERB Interactive; Halifax, NS
Search Engine Optimization Coordinator – (2019 – 2019)
• Performed keyword and competitor research, reporting on findings and identifying areas for improvement
• Applied on-page optimization of web content
• Applied meta tag, meta description, and image alt attribute writing

Volunteer Experience

WordPress Halifax Meetup – Halifax, NS
Speaker & Organizer (January 2020 – Present)
• Spoke on Search Engine Optimization
• Planned and organized all subsequent meetings
• Meetings focused on WordPress topics/digital marketing

Digital Marketing Webinars with Imperial Oil & Digital Marketing 123
Presenter & Co-leader (January 2020 – May 2020)
• Co-led webinars broadcast across the Imperial Oil network (North America)
• Spoke on multiple topics in Digital Marketing (SEO, SEM, Social Media etc.)

Certifications

WHMIS
OH&S
Emergency First Aid & CPR
Peer Mentorship Training
Google Analytics Certificates
• Google Analytics for Beginners
• Advanced Google Analytics
• Google Analytics for Power Users
• Google Analytics 360
Google: Fundamentals of Digital Marketing
Google Tag Manager
Google Ads (Adwords) Essential Training
SEO Tutorial for Beginners
SEO Training Course by Moz
Advertising on Facebook
Advertising on Facebook: Advanced